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Apple finally made a foldable iPhone. The price—and the bending—became the story.

The iPhone Duo opens into a small tablet and starts at $1,999. Online attention quickly moved from the launch specs to what people could make the hinge do.

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What Apple launched

The Duo folds from a phone-sized outer screen into a 7.6-inch display. Preorders open in October, with higher-storage models reaching $3,199.

What got lost

Apple also refreshed the iPhone Pro, AirPods and Watch. Those announcements were quickly overshadowed by the company's first foldable.

What people watched

The largest posts were not reviews. They were a Galaxy recreation of Apple's folding animation, stunts with demo units and arguments about how often the hinge would move in ordinary use.

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