/ground/groundMaps what a thread appears to be arguing about — the sides and the open questions — without declaring a winner.EntertainmentClayface called a box office bomb before it opens
Source thread ↗Why grounded?
The box office argument kept collapsing into insults over reading comprehension.
Grounded
A post says Clayface, made for a reported $40 million, is being called a bomb before release. Replies argue over tracking numbers and break-even math.
Sides
- Premature verdict: A $40 million film tracking near a $30 million opening cannot be called a bomb before release.
- Weak tracking: With marketing and theaters keeping half of ticket sales, it needs about $120 million just to break even.
- Inflated cost math: DC is not spending $60 million to market a $40 million horror film, so that estimate fails.
- Horror audience: Horror fans who turned out for Backrooms and Obsession will carry a $40 million film without superhero crowds.